ExpressDigital Software

Software Company: Managed and executed the marketing for this software company for 4 years. Becky led all marketing activities for this company including creating marketing plans, designing the logos and brand image, executing a rigorous tradeshow and event schedule, creating packaging, launching extensive email marketing, creating print and digital ads, managing advertising schedules, designing channel promotions, and art directing the websites. These efforts helped double the company size and increase the market share for 9% to 39%.